1. Research
User Interviews / Synthesis / Trend Analysis / Journey MappingTo truly understand the problem we were addressing, it was vital to start with user interviews to learn how valuers across the company worked.
With a company the size of Savills, there were inevitably loosely defined processes, but each valuer worked in their own way to some degree. As the system’s main goals were to improve efficiency and increase the throughput of valuation reports, it was crucial that the system was intuitive and reflected current ways of working, but in an improved way.
After conducting interviews and synthesising the findings, I mapped the current journey to identify where the existing experience was failing. It became clear that there was a strong need to reimagine how valuation reports were produced. This insight enabled us to design features that addressed the challenges users were facing.