Mapping the path forward
I’ll design clear user flows that show how people move through your product, ensuring every step is intuitive and purposeful, and edge cases are covered.
Structuring the experience
I’ll organise content and features so users can easily find what they need to navigate your site with confidence. We can then validate via card sorting or by tree tests.
Bringing ideas to life
I’ll turn concepts into interactive prototypes, allowing you to explore, test, and refine designs before committing to development.
Testing with real users
Through hands-on usability testing, I’ll uncover friction points, validate assumptions, and ensure your design works in the real world.
Iterating for impact
I’ll take insights from testing and feedback to continuously refine the experience, making sure every interaction is smooth, effective, and user-friendly.