Because solving the wrong problem is an expensive mistake to make
I’ll explore how you stack up against both direct and indirect competitors, highlighting gaps, strengths, and opportunities where you can gain an edge.
Whether it's through interviews, usability tests, diary studies, or quantitative research, I’ll help you uncover what users truly feel, what they really do, and what they genuinely need.
By mapping the full user journey, I’ll reveal the steps, pain points, and moments that matter most, giving a clear picture of the experience from start to finish.
I’ll evaluate your current product, flows, and analytics to identify friction points, uncover quick wins, and understand where improvements are most needed.
I’ll synthesise research insights into a focused problem statement, prioritising the issues that matter most and defining what success looks like for both users and the business.
I’ll translate insights into actionable recommendations, guiding design and strategy decisions that create real impact for your users and your goals.